Retail Dive: Forever 21 Shutting Down Chinese e-Commerce Site

Posted on 29th April 2019

Access Partnership’s China Practice Lead Xiaomeng Lu spoke to Retail Dive on Forever 21 shutting down China operations:

“Overall this is a big and tough market to compete for non-Chinese brands, given strong domestic competition and unique consumer demands. Domestic e-commerce giants such as Alibaba, JD, and Pinduoduo compete fiercely against each other as well as edge out smaller brands. Chinese customers are used to shopping on apps, expect low-cost same-day shipping, and tend to have little brand loyalty.”

Read the full story here.

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